Technical analysis: what you should know 
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Technical analysis: what you should know 

In the stock market, technical analysis is the method most used by individual traders. This is one of the two major schools of market analysis, the other being fundamental analysis. While fundamental analysis focuses on the true value of an asset by considering the significance of external factors and intrinsic value, technical analysis is purely…

What’s better to invest in: crypto or stocks?
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What’s better to invest in: crypto or stocks?

Blockchain technology and digital currencies got their start with bitcoin in 2009. At first, big investors thought cryptocurrencies were nothing. Since then, cryptocurrency markets have grown by leaps and bounds. It’s not without drama, though. While some experts expect cryptocurrencies to be a useful addition to traditional financial markets, others worry they’ll crash and take…

Theoretical aspects of neuromarketing and its role in food industry

Theoretical aspects of neuromarketing and its role in food industry

Neuromarketing primarily means combining two branches of science: marketing and neurobiology. This term first appeared in 2002 thanks to the Dutch scientist Eil Smidts, who defines it as a commercial application of neuroscience and neuroimaging technology. Some scientists understand neuromarketing as a combination of two branches of science. In particular, it means the use of…

Marketing techniques to attract new clients to business

Marketing techniques to attract new clients to business

Sales depend on variety of factors and the main of them is connection with target audience and converting it into real clients. For boosting sales marketers should develop useful marketing techniques to attract new customers. Effective sales approaches are described below. Lead generation via social networks A lead is any user who is informed about…