Business Tips for Online Advertising

Business Tips for Online Advertising

Online advertising has become a crucial aspect of any business’s marketing strategy. With millions of users spending countless hours on the internet every day, it provides an opportunity for businesses to reach a vast audience and grow their customer base. However, with so many options for online advertising, it can be overwhelming and challenging to…

Theoretical aspects of neuromarketing and its role in food industry

Theoretical aspects of neuromarketing and its role in food industry

Neuromarketing primarily means combining two branches of science: marketing and neurobiology. This term first appeared in 2002 thanks to the Dutch scientist Eil Smidts, who defines it as a commercial application of neuroscience and neuroimaging technology. Some scientists understand neuromarketing as a combination of two branches of science. In particular, it means the use of…